SOCIAL INFLUENCES
ECONOMIC INFLUENCES
Price: Price of the product, price of competitors products, price of transport.
Use of Credit: Availability, interest rates, credit terms.
Willingness to buy: Confidence, future expectations, existing purchases and living situations.
Disposable Income: State of the economy, employment, wages and interest rates.
Use of Credit: Availability, interest rates, credit terms.
Willingness to buy: Confidence, future expectations, existing purchases and living situations.
Disposable Income: State of the economy, employment, wages and interest rates.